Tag Archives: Feedly

The 7 Biggest Mistakes In Handling Donor Data

So much is written every month in various nonprofit publications and blog posts regarding the insights and best practices revolving around fundraising. Virtually all of them are truly insightful and can lead to greater successes. However, just a few mistakes here and there in the handling of your data can easily decrease your fundraising totals by […]

from GuideStar Blog http://ift.tt/1KtwURY

5 Tips for Successful Copywriting In Mobile Marketing

Most people have a mobile device nowadays. They carry phones, tablets, and e-readers everywhere with them and are constantly checking their email and social sites. This huge phase of mobile users is an incredible opportunity for marketers. Making copy for mobile marketing is integral.

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from Social Media Today – The world’s best thinkers on social media http://ift.tt/UX36XD

Why Conduct a Background Check?

Before your company hires a potential employee, you should employ a few common pre-employment screens to verify information. Background checks are the most requested employment verification service. They will typically allow an employer to verify previous education, employment, credit report and civil records. Background check service companies specialize in distinctive fields, so make sure you […] [MORE]

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5 Ways to Evolve the Dreadful Annual Performance Review

The dreaded annual performance review: whether you’re on the giving or receiving end, it can be an uncomfortable experience for both managers and employees. But it doesn’t have to be. See how great organizations use reviews to: • Motivate employeesIncrease employee productivity • Create an on-going dialog between employees and managers • Support overall organizational […] [MORE]

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Turning to Strategy after the Audit: A Calendar of Activities

When audit season comes around for your nonprofit, the focus on fiscal compliance can consume lots of energy and attention. But after the audit is as good a time as any to sit down and review the other year-round processes that deserve your attention. These processes can make the next audit smoother, but, more importantly, […]

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Body language: 7 signs a job candidate’s lying to you

Everyone has those moments when you suspect what a job candidate’s telling you in an interview is a bold-faced lie. But without more evidence, it’s hard to decide if it’s a deal-breaker. Enter Dr. Lillian Glass, a behavioral analyst, who’s worked with the FBI to unmask body language signals of deception. She recently authored the book The Body Language […] [MORE]

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Nonprofit Insurance Checklist: Computers and Data

Many of our clients understand general liability and property insurance. They get the broad brushstrokes: Property insurance covers the stuff we own if there’s a fire, windstorm, theft, a suburban deer loose in our warehouse, etc. General liability provides us defense and claims payment funds if we are accused of or found negligent for bodily […]

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Write a Better Case for Support and Direct Mail Appeals

Fundraising expert Tom Ahern is cranking out some great […]

from Kivi’s Nonprofit Communications Blog http://ift.tt/1uGTRFj

Assistant General Manager – DR Theatrical Management

WHO: DR Theatrical Management

POSITION: Assistant General Manager

DESCRIPTION: Duties will include, but not be limited to: assisting the General Managers with contract negotiation and execution, oversight of company managers, press and marketing efforts, assist with union relations, liaise with clients and third party vendors, budget management, etc. Provide onsite support during rehearsal, load-in, tech […]

from The Producer’s Perspective http://ift.tt/UQN9SP

USPTO Cancels Trademark Registration For Washington Redskins

Given that I’ve been quite vocal about my interest in the Washington NFL team changing its name from the disparaging "Redskins" moniker to something more civil, you might think that I’m doing some kind of happy dance in my office now that the USPTO has rescinded the trademark registration for the team (something I had predicted, along with others, a while back). Look, I won’t pretend like any steps moving us closer to a world where that team’s name is changed don’t make me happy, but I do take the counterpoints seriously. I don’t particularly care for a world where speech deemed "offensive" can’t be uttered, nor do I generally like when the government sticks its nose in most things. I understand that completely — I just think there are some serious arguments for ensuring the government doesn’t grant exclusive rights to organizations on the backs of horribly racist terms. So when the USPTO says they’re removing the registration because the term is disparaging and they don’t want to grant rights for the team to seek trademark damages to that kind of language in all of our names, I happen to think that make sense.

“We decide, based on the evidence properly before us, that these registrations must be cancelled because they were disparaging to Native Americans at the respective times they were registered,” the board wrote in its opinion, which is here.

Again, if you think this is yet another example of government’s intrusion on free enterprise, I get where you’re coming from. After all, damn it, we wouldn’t need to have come to this point if the citizens of D.C. had risen up and refused to go to games until the name was changed. That would have been a far preferable solution. That said, the provision in trademark law forbidding marks of a racial nature is fairly clear and I think there’s fairly good reason for that language. As plaintiff Amanda Blackhorse said:

“I am extremely happy that the [Board] ruled in our favor,” Blackhorse said in a statement. “It is a great victory for Native Americans and for all Americans. We filed our petition eight years ago and it has been a tough battle ever since. I hope this ruling brings us a step closer to that inevitable day when the name of the Washington football team will be changed. The team’s name is racist and derogatory. I’ve said it before and I will say it again – if people wouldn’t dare call a Native American a ‘redskin’ because they know it is offensive, how can an NFL football team have this name?”

This ruling isn’t only in the name of being politically correct to Native Americans, it’s about a government office that purports to represent all of us granting exclusive rights based on language that an overwhelming majority of outlets define as racist. The public can and does have an interest in how government represents us and granting trademark to that kind of term just isn’t okay.

Now, before anyone gets their First Amendment panties in a twist here, the team doesn’t lose the right to use the name and even keeps its registered mark during the appeals process, which has already begun.

The team will almost certainly appeal the case, and it will be able to keep its trademark protection during appeal. Losing the trademark would not force the team to change its name, but it would allow anyone who wanted to use “Redskins” on merchandise or through other means to do so, which could cost the team — and, because of the NFL’s revenue-sharing model, other NFL teams — “every imaginable loss you can think of,” as the team’s lawyers argued in the original case. For that reason, the trademark has long been thought of by opponents of the team’s name as the easiest avenue to changing it.

If Dan Snyder, a man who has filed lawsuits claiming anti-semitism, wants to stick to his racist guns and keep the team name, he can. He just doesn’t get the ability to seek damages that a registered mark affords him. Speech is actually opened up by this ruling, not infringed upon. In other words, for those of you that think the team name is awesome and/or the USPTO shouldn’t be getting involved in this, all is not lost. The racist term you wish to protect can still be used by the team if it wishes, it’s just that those of us who think the government shouldn’t be sanctioning that kind of thing are finally being represented.

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Fundraising + Marketing = Greater Than the Sum of Their Parts

Imagine: You’ve worked long and hard to grow a strong relationship with your communications colleagues (or, if you’re on the communications side, with your fundraising colleagues). You all know that working as a team to solicit, gather, and share insights on supporters is the path to strong and lasting relationships that motivate greater giving, plus desired actions on other fronts.

Note: If you haven’t launched this partnership yet, do it right now!

You’ve put in the time and sweat to build this vital partnership within your organization, and you’ve probably seen some payoff already. But all too often, once we get some satisfaction, partners begin to take each other for granted. This happens in the vital fundraising–marketing partnership as well as in love.

Here are four ways to keep the fundraising–marketing partnership alive and productive:


from The Nonprofit Marketing Blog http://ift.tt/1oEMRvp

Ticket Program Sales Manager – Position Opening!

We are searching for a Ticket Program Sales Manager to coordinate Lyric Opera’s special ticket program sales initiatives including NExT, Encore, Corporate Sales and Lyric Express. This Manager will build out comprehensive sales plans for both the opera season and the American Musical Theater Initiative.

from ArtsJournal http://ift.tt/1vQTHxN

How to Increase Money Raised through Matching Gifts

Guest Post by Adam Weinger Billions of dollars in corporate funding are left behind annually because nonprofit organizations aren’t taking full advantage of matching gift donations.  Does your organization have a plan in place to raise more through matching gifts? Briefly, matching gift programs are corporate giving programs in which companies will match employee donations, […]

from The Fundraising Authority http://ift.tt/1qpLQqO

Can You Copyright Human Skin?

Tattoo artists are suing video game makers over the inclusion of athletes’ ink. Are they within their rights?

After a tattoo artist inks an athlete’s body, who owns that artwork: the athlete or the artist? A few recent lawsuits have made it clear that even though the artist can never (Hopefully! Ew!) physically possess that work, the artist retains the same rights as any other artist who works on contract, whether a painter or sculptor. The Wall Street Journal has an intriguing article examining developments in tattoo copyrights.

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from Fast Company http://ift.tt/U6USvm